The Predominant usage of Personal Media

Of course, during the summer and vacations the numbers convert slightly.

My dominant form of media usage is with the intercommunicate. Typically, I listen to the piano tuner between 12 and 15 hours per week, this particular week I charted my usage at 13 hours. I listen to the radio eon I am in the motorcar, often fracture between stations to find the most interesting computer programming or news information. If I am in the car in the late afternoon, I sometimes turn the telephone dial to National Public Radio and listen to programs like the McNeal/Leher give-and- come to Hour. Otherwise, I almost al focal points listen to the radio while study. I find that I am able to stick out more than if I have some sort of melody on while reading, especially if I occupy to watch difficult substantive. However, I have to be c atomic number 18ful more or less the type of euphony I listen to while studying: soft rock or classical seem to be the best to allow me to retain information, if the music is to vocal or "busy" I concentrate more on the music than on my reading or studying. When this happens, or when I am in a particular need for relaxing music, I turn to CD's or cassettes.

Besides listening to radio for diversion and information, I find that I use the local paper and national newsmagazines to supplement and detail the information I need just about(predicate) the world at large. For instance, I spend about a halfhour per day reading the newspaper, and about 3 hours per week reading magazines such as term or Newsweek. In this amount of time I do not pret

1 Denis McQuail, mickle Communication Theory  An Introduction (London: Sage Publications, 1987), 3.

In analyzing dissimilar media theories as related to my media usage, I find that a combine of two theories best explains my pattern: the social/cultural approach shot coupled with a small degree of political/ sparing theory.

Primarily, the cultural or social/cultural approach holds that the heart of the media is inexorably tied with the experiences of differing groups inwardly society at several(predicate) chronological times in their lives.2

end to read any the newspaper or magazines in a thorough manner, preferably I scan the pages for relevant or interesting material that appeals to me, or will contribute in some way to my collegiant work. This is especially true in Time or Newsweek  I often skip whole sections in order to institutionalise more time to a specific article or set of articles.

5 See Everette E. Dennis, The Media Society  Evidence about(predicate) Mass Communication in America (Dubuque: William C. Brown, 1978), 51.

One of the crown reasons that I believe my media usage to be tied within the culturalist approach is that mass media tells society what it is. On a more individual level mass media tells the person who they are, what position they take within society, and what role society expects of them. Mass media tells one the kinds of experiences that are common to most everyone, and allows the individual to share emotional responses crossways cultures.5

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