Companies to Emulate

By Trevor Merriden. Sunday, 01 December 1996 UK: COMPANIES TO EMULATE. (1 OF 2) - Our follow reveals how industry sector rivals c onceive their competitors on everything from their big businessman to innovate to their corporate performance on environmental issues. larn on to see if your company is approximate to Tes Our survey reveals how industry sector rivals view their competitors on everything from their ability to innovate to their corporate performance on environmental issues. Read on to see if your company is closer to Tesco at the peak or to Eurotunnel several miles below. 11 ... 7 ... 19 ... 31 ... 4 ... and finally number 1. Not this weeks fetching numbers for the Lottery, but the somewhat erratic route to the coronate of the tree taken by Tesco, the food retailer which is Britains almost Admired Company for 1996. Wave your Clubcards in the air. Step transport Lord MacLaurin and take a bow. The food retailer once known for simply piling it high and selling it audacious now joins Shell, Marks & Spencer, Glaxo (as was), Rentokil and Cadbury Schweppes in the elite band of winners renowned in the survey which has been running since 1989.

Companies included in the survey - again researched by Michael Brown from Nottingham Business prepare and aid by Stuart Laverick from Derby University and Professor John Saunders from Loughborough University Business School - are measured against nine different performance criteria. Against these yardsticks, Tescos mould-breaking vehemence on customer service has been a key chemical element behind the companys selection this year as the boilers suit pick of the bunch. Initiatives such as the companys introduction of a Sunday School service for children whose parents spend the Sabbath paying to a greater extent attention to their daily bread than to the divine, or its one-in-front promise to shoppers at checkouts demonstrate a commitment to customer service which has win plaudits from rival and consumer alike. If you want to get a serious essay, order it on our website: Ordercustompaper.com

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