Kodak External Analysis

INTRODUCTION Even though Eastman Kodak is the leader in digital television camera sales, all is not well. Film has always been a high-margin harvest-home for Kodak but as this part of the business is rapidly wither its time to look to new products and markets. For the first quarter of 2005, Eastman Kodak describe a $142 million loss. maculation it may appear Kodak is in dire straights, they ar taking actions to establish themselves in the digital printing market. With the leadership of new CEO, Antonio M. Perez, Eastman Kodak is ready to forge forrad to once again become an industry leader. Are they on track to meet their vision? By analyzing the current environs including the macro purlieu and evaluating how they have managed their environment, then identifying threats and opportunities in the environment and comparing and contrasting that information with its competitors, it depart show they be on track to become a major musician in the digital printing market. In addition, based on the analysis, recommendations will be made on how they can find out they stay on track. ENVIRONMENT ANALYSIS This environment analysis will be accomplished using Porters Five Forces Model.

The mold is an outside-in business unit strategy tool that is used to pull out an analysis of the attractiveness (value) of an industry structure. (www.12manage.com 2007) The five forces that are examined are entry of competitors, threat of substitutes, bargaining fountain of buyers, bargaining power of suppliers, and rivalry among existing players. The entry of competitors is always an issue when transaction with new technology. Often, new technology is developed by an individualistic looking for a better way to do something. The riddle for these individuals is being able to become a viable player due to limited capital and positioning to enter the market. While developing their own new technology, Eastman Kodak must remain agile to new technology being developed elsewhere that they... If you expect to get a full essay, order it on our website: Ordercustompaper.com

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