Marketing Environment

Introduction Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for clients, clients, partners, and society at large. Marketing is a product or service sell related overall activities. It generates the strategy that underlies sales techniques, care communication, and vocation developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the customer, assemble the customer, and keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to fall upon the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to coggle their focus from production to the perceived needs and wants of their customers as the representation of staying profitable. The term marketing concept holds that achieving organizational goals depends on discriminating the needs and wants of target markets and delivering the desired satisfactions.

It proposes that in found to action its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more(prenominal) effectively than competitors. No business operates in a vacancy; any organization is surrounded by laws and liabilities, pressure groups and earthly concern bodies, customers and competitors. These are part of the marketing environment that the organization flora within, and since marketing is at the interface between the organization and the extraneous world, dealing with this environment is a major part of the vendors work. These external factors must be monitored and responded to if the organization is to meet its goals. The Marketing Environment The marketing... If you want to get a full essay, order it on our website: Ordercustompaper.com

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