Marketing

Around 70 per cent of the conglomeration households in India (188 million) remain in the rural areas, where mostly traditional sell outlets, commonly called kirana stores exist, with a shop floor of less than 500 square toes feet.. These are un unionized, operated by single person and runs on the soil of consumer familiarity with the owner. However, recently organized retailing has become more fashionable in big cities in India and most of the metropolitan cities and different big cities are flooded by modern organized retail stores. Many semi-urban areas as well as witnesses entry of such organized retail outlets. *At present the organized sector (everything early(a) than these small family-owned businesses) accounts for only 6 to 8 percent of the total foodstuff although this is expected to rise by 20 to 25 percent by 2013*. WORLD sell MARKET { pull off: entrap} GROWTH STORY- Important growth determining mover of this industry are govt. policies, gross domestic product growth, employee generation and job creation. whole these factors favored the Indian retail industry, as new regulations willing allow foreign retail to own 51% of the outlet. And 7-9% GDP which is highest growth rate in Indian history also favored this. And Indian retailing industry is the largest employer after agribusiness 8% of population. With all these factors the anticipated growth rate of retail in India is 8.3% of 03-08.

{draw:frame} REASON FOR GROWING RETAIL MARKET IN INDIA-main reason for growing retail market in India can be outlined as uprise income level in youth segment Nuclear family growth literacy Growing urbanization Increasing media penetration More depiction to international brand and products {draw:frame} {draw:frame} Why Growth will continue All companies twin: Indian consumer markets are changing fast, with rapid growth in disposable incomes, the development of modern urban lifestyles, and the emergence of the genial of trend-conscious consumers that India has not seen in the past.... If you want to get a practiced essay, order it on our website: Ordercustompaper.com

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