Putting Data to Work: Intelligently Using Data Mining, Data Warehousing and Databases.

Putting information to Work: Intelligently using Data Mining, Data Warehousing and Databases. The article I am choosing to tot up and critique on is a March 17, 2003 article by Julie Schlosser, published by Fortune magazine, titled Looking for watchword in Ice Cream, available online at hypertext transfer protocol://m one and only(a)y.cnn.com/magazines/fortune/fortune_archive/2003/03/17/339261/index.htm. The following interesting subtitle accompanies Ms. Schlossers article: Companies have mastered collecting information, but not what to do with it. Thats made info-sleuthing business intelligence software package one of the few hot knowledge bases in tech. However, the story one gathers by reading her article seems to hint that Business light is not only hot, but simple and ready. Julie Schlosser is a generator for Fortune magazine, and she has joined the magazine in 2000 and one of her area of specialization is technology. In her article she points at the increasing constituent of Business Intelligence (BI) software to make use of data accumulated by companies and as an example she cites Ben and Jerrys, the Vermont ice-cream family. Ben and Jerrys tracks each pint of ice-cream from production to point of sale using a software from a company called Business Objects (http://www.businessobjects.com/ ) .

By employing this software, Ben and Jerrys, a unit of Unilever, a $47-billion-a-year company, tolerate utilize its data to cancel problems, anticipate new trends, or simply help with assemblage the financial numbers. According to Ms. Schlosser, since they started using the software, the finance people at Ben and Jerrys have been able to cut the time it takes to clam up their monthly financial books. Ben and Jerrys is not the only company moving towards Business Intelligence. Oracle, Microsoft and IBM provide database management software that can help companies like Wal-Mart deal with the 285TB of data available to them unspoilt in 2003, data that has been growing since. Business Intelligence is what these... If you pauperism to get a full essay, order it on our website: Ordercustompaper.com

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