Swot Analysis on Easyjet

This report characte onward motions the strengths, weaknesses, opportunities and threats (SWOT) facing easyJet from a global perspective. These strengths, weaknesses, opportunities and threats are summarized in the table below and form the structure of the SWOT compend. StrengthsWeaknesses substantialness financial growth salubrious brand name impelling business strategyDelicate cost position Management team OpportunitiesThreats Fleet expansion New routes and spread out operationsStrong competition Decline in the European house servant air travel travel industry Consolidation in the European air transportation industry The following arguments were built on the basis of the gilds Annual Report (easyJet, 2006). For an understanding of the drivers of this SWOT analysis and supporting literature, a PESTLE and Porters five Forces analysis could be performed. Strengths Solid financial growth: 2005 truism an increase in profitability by some 9.1 part over the previous year, totalling £67.9 million before tax. This reflected an increase in passenger numbers by 21.4 percent to 29.6 million and rise in the revenue per seat by 78 pence to £38.66.

Strong brand name: easyJet built its name on the brook of its flamboyant founder, Stelios Haji-Ioannou, its bright orange airlines and online booking system, which lead to the strapline, The wind vanes favourite airline. To bilkher with the companys phylogenetic relation for picking fights with larger airlines, such as KLM, British Airways and Swiss Air, the company has become media friendly and synonymous with low-cost travel. Effective business strategy: easyJet has followed a focused strategy more or less its three cornerstones: focus on our customers, own our markets and reduce our be, which has remained robust. This is exemplified in its online booking system, meal-less flights (food can be bought onboard), long-term living contracts (e.g. with SR Technics) and a willingness to move away from overpriced... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper