Marketing

MARKETING2007Eyeglass Manufacturing company is located in Waterloo and manufactures high quality digital cameras for manufacturing companies . The company founded in 1983 has the Barracuda 5 product and is expected to be ready for deliverySTRATEGIES AND OBJECTIVESStrategic alternatives results into large number of alternatives through which an governing relates itself to the environs . Fig summarises the success model of performance choose On the study of marketing analysis , Eyeglass Manufacturing company should chose four-spot grand basic strategic alternatives to garner the market shareExpansion : This is adopted when environment demands increase in pace of activity . beau monde broadens its client groups , customer functions and the technology . This kind of a system had a substantial impact on internal function of the organizationModernization : Digital technology was used as the strategic apparatus to increase productionand reduce costs in long egest . Through modernization , the company aimed to gaincompetitive and strategic strengthIntegration : The company started producing clean products and services of its ownby investing in R D centres across the U .S . Through forward integration it gained ownershipover distribution and retailers diversification : Diversification through the horizontal route involved change in affair definition in terms of customer functions , customer groups or alternative technology . It was done to minimize the attempt by spreading over several businesses to capitalize organization strength and minimize weaknesses , to minimize threats , to avoid current mental unsoundness in profit gross revenue and to facilitate higher drill of resourcesFig : Molecular Modelling Of Long Term Approach tactical MARKETING PROGRAMSAccess to Latest Technology : Eyeglass has diversified their operations geographically to exploit opportunities in different regions and countries and also to carry off expediency of the incentives being offered by the various governments to attract investmentFig : monetary Opportunities Eyeglass Profit Stability : New business cut the variations in corporate profits by expanding the company s lines of business .

Diversification strategy was followed to avoid instability in sales and profitsImprove Financial Performance : To exploit diversification opportunities because of liquid resources farthest in excess of the or the intention of tiding over its fiscal problemsGrowth : Diversification is basically a way to grow . hostile organic growth , which is slow , an acquisition or optical fusion (inorganic ) can deliver the results rather quickly since resources , skills , other factors prerequisite for faster growth are immediately availableCounter Competitive Threats : much(prenominal) a strategic move is to counter the competitive threats by reducing the intensity of competition Organizations are driven at times towards external diversification through merger by competitive pressures Joint Ventures : In joint perils , two or more companies form a temporarypartnership (consortium . Companies opt for joint venture for synergistic advantagesto share risk , to diversify and expand , to sustain distinctive competences , to managepolitical and cultural difficulty , to take technological advantage and to exploreunexplored marketStrategic Alliance : When two or more companies unite to travel along a set agreed upongoals but remain single-handed it is known as strategic coalition . The firms share thebenefits of the alliance and control the performance of assigned tasks The...If you want to get a full essay, order it on our website: Ordercustompaper.com

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