New Technology And Globalisation

Culture Jamming[Name][Student Identity Number][Module Title and Number][Module Tutor s Name][Date of Submission]Culture crowd is an typesetters case of a postmodern motility which generally aspires for change in culture but not on the legislation . This movement rather aims for recognition rather than redistribution such(prenominal) as the womens rightist and Black groups . Culture jam is rather a postmodern politics of the youth activists who are motivated for anti-globalization movement which has convey a part of youth-oriented forms of political movement . Culture jamming tries to change the outlook of the people toward culture by examining the on-line(prenominal) culture and introducing new ideas (McKee 2005The term culture jamming was coined by the Negativland , a San Francisco band , in 1984 . This is also k directlyn as a `guerilla art or `citizens art which combines high-tech and low-tech interactive media (Hartley , Montogmery , Rennie , and Brennan 2002 : 54 . Writer Mart Dery modify culture jamming into a manifesto in his restrain Culture Jam listing down his seven insights about(predicate) America ten years before the 21st degree Celsius (1 ) America is not a country but a multitrillion-dollar brand (2 ) the culture in America is not created by its people (3 ) a free and authentic life in America is no longer possible (4 ) people do been branded (5 ) Huxleyan soma is everywhere in the spate media (6 American cool has become a pandemic , and (7 ) `cool-hunting American-style consumer is now no longer supported (Gray 2005 : 125Playing with the corporate firms began such the Nike s advertisement campaign , for example , was jammed when its slogan Just Do It was attempted to change to Just Stop It the logo of orchard apple tree was transformed into as skull while S blazing s name to hell emphasizing the word `hell . The Internet also has been use for the purposes of culture jamming when Internet hackers redirect users from the US , Canada Australia , japan , and Europe to subversive sites and join in `Buy nothing Day to highlight overconsumption in their countries compared to the third world .

In Times Square , New York , Adbuster posted an image of American flag which appeared to be conventional stripes and stars but in closer look the stars were actually logos of IBM , Nike , Windows Playboy , McDonalds , and new(prenominal) corporate firms to highlight that America is ruled by corporations . agree from the founder of the Adbusters Kalle Lasn , professors in communication tell their students the problems with the mass media but they do not discuss solutions how to solve those problems (Hartley et al . 2002Culture jamming is sometimes called `adbusting or `subvertising which uses tactics from almost all media such as video , digital photography billboards , movies , songs , and radio in suing corporate clever property without permission or black . This subversive movement is participated by artists , activists , pranksters , students educators , and entrepreneurs who challenge corporate intellectual property . Kalle Lasn has been using war metaphors such as ` transition and `guerilla warfare against the commercial advertisements and messages that influence the people s psychogenic landscape . Through the Internet , cultural jammers...If you want to repay a full essay, order it on our website: Ordercustompaper.com

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