Influence Tactics

Main approaches to transforming perceptions of interest:
1) Altering incentives
2) frame decisions
- Invoking the common good
-Linking to means values
-Heightening concerns about loss or risk
-Rejection and retreat
-Narrowing and broadening the scope
-Enlarging the pie
-Neutralizing toxic issues
-Inoculating against evaluate challenges
-Providing a script for convincing others
3) Drawing on the violence of social influence
-Leveraging small commitments into larger ones
-Drawing on the power of reciprocity
-Using behavior change to drive attitude change
-Sequencing through relationship networks
4) harming in quid-pro-quo negotiation

1) Altering incentives
Rewards for desired behaviour
Disincentives for undesired behaviour
Peoples behaviour will change (but not necessary their attitudes) as they strive to get rewards or avoid disincentives.
Example of right on levers for influencing behaviour in organisation:
Measureable systems
Compensation plans
Mission statements
strategic plans
Annual budget
More effective in the short term
2) Framing decisions
Framing: apply of argument, analogy, and metaphor to create a gilded definition of the problem to be solved and the set of authority solutions.




Framing is powerful because:
1) rafts perception of their interests rest latent (hidden) and diffuse until they are faced with a choice
2) people perceive their interest differently depending on how choices are posed.
figure the proposed change in a way that elevates the importance of nearly interests while suppressing other interests. (i.e. link ones agenda to peoples needs, fatalitys and aspiration. While linking the choices she opposes to peoples worries and fears)
If through well, this approach can tap into powerful emotional forces that potently influences an individuals choice.
Effective framing involve the use of a number of techniques:
a) Invoking the common good
-Emphasizing the collective benefits
-Downplaying individual costs...If you want to get a full essay, order it on our website: Ordercustompaper.com



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