MASTERS IN BUSINESS ADMINISTRATION
JUNE 2010
root B (18) MBA 1 , CASE STUDY, KELLOGG
L0724IMIM0210: Bolaji Michael Sayo L0739GGMH0210: Hossain Md Shahadat L0747ALAL0210: Kibunja Emma L0751KRKR0210: Ali Abid L0754MIMI0210: Ali Mudassir Ali L0755SZSZ0210: Hossain Shakir L0769QCQC0210: Mispah Tarkeh L0770GGGG0210: Ngo timothy Anyamukong L0771VLVL0210: Gu Yaping L0788SZSZ0210: Yushkova Nataliya
LECTURER
PROFESSOR GOEFF LANCASTER
DATE OF PRESENTATION
24 AUGUST 2010
elude of Contents
1.0.INTRODUCTION ................................ ................................ ................................ .............................. 2
2.0.PRODUCT LIFE CYCLE ................................ ................................ ................................ ......................... 3 3.0.AIMS AND OBJECTIVES FOR A SMALL forte AND LARGE BUSINESS ................................ ............. 10 4.0.THE DIFFERENCE BETWEEN marketplace ORIENTED AND PRODUCT ORIENTED ROUTES IN ANSOFF S intercellular substance ................................ ................................ ................................ ................................ ................. 12
5.0.WAYS OF PORDUCT DIVERSIFICATION ................................ ................................ ..................
... 16 6.0.CONCLUSION ................................ ................................ ................................ ............................... 18 REFERENCES: ................................ ................................ ................................ ................................ ..... 19 WEBSITES: ................................ ................................ ................................ ................................ ........... 20 BIBLIOGRAPHY ................................ ................................ ................................ ................................ ... 20
1.0.INTRODUCTION
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