Vinamilk should hack on the bud nark for current ads by decrease the broadcasting epoch to create special one. All Vinamilks advertisements at this epoch are great with the beautiful and impressive images, the content is well-off to remember, especially the children who are the major customer of Vinamilk. However, cutting the woo for them is necessary because they are familiar with the customers, even children only conceptualize about the image of funny cows in Vinamilks advertisement when they want to drink Vinamilk. We believe that keeping the advertisement in g darkeneden hour on broadcasting is decent to remaining the connect between Vinamilk and consumers. Besides that, the money for some other hours is used for new advertisement that focuses on majority of customers, not for target ones.
The main purpose of new advertisement is to turn the chance to use the products of Vinamilk for the poor such as the pickle people or the people have the low income and breathing standard. Giving the poor the opportunity to drink Vinamilk is also taking the opportunity for Vinamilk itself to promotion its brand widely. The price for additional advertisement is taken from the money for cutting the broadcasting time of old advertisements. Therefore, it can be said that there is no additional cost Vinamilk has to pay because they give the new advertisement quite of old ones in the normal time slot. However, balancing the cost to minimize it is one considered issue because profit is always the low concern for every firm in doing business.
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