Internal Analysis of DaimlerChrysler: A detailed overview

DaimlerChrysler is one of the worlds leading auto manufacturers. Its passengers car brands include Maybach, Mercedes-Benz, Chrysler, Jeep, douse and Smart. Commercial vehicle brands include Mercedes-Benz, Freightliner, Sterling, Western star and Setra. It as well as provides a range of financial and automotive services.

DaimlerChrysler Corporation is a diverse international business that has many subsidiaries all close to the world.

DaimlerChrysler has a global workforce, a global shareholder base, globally known brands and a global outlook.

DaimlerChrysler has a global outline aiming to achieve

Global Presence, Strong Brands, Broad Product Range, and Technology Leadership.

OVERVIEW

Shareholders DaimlerChrysler is owned by European, U.S.

and other international investors;

approximately one cardinal shares in circulation.

Global striving Shares are traded in all key stock exchanges,

among them sensitive York, Frankfurt and Tokyo.

Headquarters Stuggart, Germany and Michigan, U.S.A

plank of Management Consists of 13 members, including the

Chairman and the heads of divisions.

Supervisory Board Consists of 10 shareholders representatives

and 10 employees representatives

Total Revenues 2002: EUR 149.6 billion ($156.8 billion*)

Investments 2003-2005: EUR 42 billion ($44 billion*)

planned investment in future.

Advertising Spend $1.8 billion in 2001 making the company the

the worlds #8 advertiser.

Automotive Sales 4.05 million units Passengers cars

485,400 units commercial vehicles. (2002)

Employees 365,600 at year-end, 2002.

Manufacturing Facilities In 37 countries.

Strategic Partners Mitsubishi Motor Corp., Hyundai Motor Corp

Products Sold in More than 200 countries.

Alliance Mitsubishi Motors (37% stakes).

Strategic Partner Hyundai

CORPORATE STRUCTURE

A stock corporation below German law recognizes three corporate bodies:

*The everyday Meeting

*The Board of Management

*The Supervisory Board

The decision-making authorities of the three corporate bodies are rigorously delimited from one another.

Shareholders and the General Meeting

Shareholders exercise their rights at the General Meeting and participate in voting.

Each share in DaimlerChrysler AG carries one vote. There are no...

If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper