Public relations
Case Study
2012 March, 18
Mattels Re war cry
How would you feel if you brought your child a toy that could potentially hurt them? How would you feel if you found proscribed your favorite toy manufacturer was selling harmful toys? passim recent years, parents are constantly swamped with reports of products that have been labeled vulnerable for their childrens use. Recall after recall has been very febrile the past few years, resulting in overworked consumers and public relation professionals attempting to hold open the companys image. The recall of an envisiond 20 million Chinese-made toys by Mattel on August 14, 2007 shocked many parents in due north America. (Bapuji, Beamish)
In 1959, Mattel solidified its place as an industry drawing card with the introduction of the Barbie doll to the toy market. Throughout the decades Mattel has continued to become and market popular toys, join with successful manufacturers, partner with childrens program companies, obtain licenses and rights to manufacture popular lines and acquire early(a) companies. (Public Relations Problems and Cases 2007). In the middle of 2007, August 18th 2007 to be exact, Mattel had to deal with a product crisis. This was the worst crisis Mattel has had in its history.
The wake-up call for Mattel came just as it was preparing to announce that the company would recall an estimate of 2 million Chinese-made toys that were tainted with lead paint (Story). tom Debrowski, Mattels executive vice president for worldwide trading operations said Mattel thought it was dealing with at most a single failure, from a single vendor who made a big mistake (Story). But in the middle of the group meeting on July 30, 2007 Mattel learned otherwise. The company was subjected to several lawsuits and regulatory actions and suffered sedate damage to its reputation.
Two separate reasons existed for the recalls according to Public Relations Problems and Cases, however: the fact...If you want to get a full essay, fiat it on our website: Ordercustompaper.com
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