Wto

With the WTO wave sweeping the country, the Indian chemical industries atomic number 18 presently facing the threat of being swept off their feet. In India, the strategic decisions with regard to the investment in chemical projects choose largely been made on the basis of the Indian implore or supply trends, which cannot be an appropriate strategy either to a greater extent.

turn, in future besides, Indian demand trends would certainly captivate the market in India, the supply scenario cannot be exclusively or largely from Indian origins. With the quantitative restrictions on imports being lifted, the source of imports can be anywhere ranging from the producing country or thus far from a avocation centre. Unless the implication of this state of affairs is appreciated by Indian industries in adequate manner, it could lead to serious soil in decision-making that could prove to be costly in the prospicient run.

plot there have been lot of apprehensions about the impend problems, no worthwhile strategies have been initiated but save lightheaded suggestions have been made. In panic reaction, several Indian organisations argon going slow on plans for diversification or expanding upon and are adopting a Wait and Watch attitude. In a desperate attempt to become global and multi- national, several Indian companies are readily coming forward to accept afield organisation, taking care of still the day-to-day management of the units.

turn the Initial reactions are peerless of panic and fear, the scenario appears to be one seeking desperate strategies. A careful analysis of the situation would reveal the fact that the conditions are really not as bad as it is being envisioned. Every region in the world has its own advantages and disadvantages with regard to the natural resources, traditional cognition and talent level. However, readjustment of priorities is required by the native units, in particular when one has to operate in highly competitive conditions. This mover that every country volition have to focus on their areas of strength. Every country cannot make a growth in a competitive way and selective choice of products for lying has become the subject of highest importance.

A careful study of the boilers suit Indian resources scenario and likely product requirements in the coming eld have to be made to clearly identify the think area of investment. in that location are a number of areas and products where essential nations would find it difficult to set up any more new or additional capacities overdue to low technology factors and consequent absence of entry barriers for others or difficult environmental issues. Since the additional demand required for several products are likely to arise in Asian countries in the near future, it could even be uneconomical for developed countries to create project capacities for much(prenominal) products in their own land and transport them over coherent distance. In such conditions, it is seen that the developed countries are setting up facilities in the developing countries for manufacturing the products, instead of making them on their own.

While the need to enter the global market in a big way is well realised, there appears to be ample apprehension and lack of confidence amongst the cross section of entrepreneurs and perseverance managers in India about their capability to do so, specially due to lack of quick response from the government.

Obviously, the basic necessity to fight in the global market would be the quality of the product output, cost of operation and ability to adhere to delivery schedule over a period of time, as well as the capacity to meet high quantitative demand for the product. While importance of technology factors should not be underestimated, competitiveness in the global market is possible for each country only in selected and appropriate areas of investment. Even when such approximate areas are care extensivey selected, penetration in the global market could engender problems, if not planned properly.

In this respect, one cannot but bring down that the Indian global marketing expertise is second to none. There is however, a strong need and urgent necessity to remedy the global market intelligence and strengthen our affair houses.

business activity is no more a mere mercantile exercise, but is intimately connected with technology inputs and consumer taste and to a fault ecological issues. High quality technological and managerial inputs for trading activity are essential requirements for success.

Indian trading houses will have to become global in character and approach. This would call for not only expertise in capability, but also high investments. The feasibility of several Indian manufacturing and trading units connector together to set up global level trading houses has to be carefully examined

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