Marketing

Identification and Guidelines of a Spokesperson point a congresswoman - initiatory effect person When the high impact of industrial accident happened (including death and hurt people), Vice death chair and Managing Director, KWOK Ping-kwong, doubting Thomas volition be thte world-class contact person. He will serve as the terminus decision maker of the accident. He has sufficient ability to endpoint up the accident. Vice Chairman and Managing Director can fall apart the good image and try out the responsibility of the phoner. It can frustrate the media negative word-of-mouth of the accident. - second contact person We will rehearse a senior module who can persuasively fence and empathy with the accident. It will be thet transmit of PR department because it has excess ability in dissertate with external. They can reduce the tiff of saying the wrong things and thrust the negative impact of the accident. Media farming and drills Media Training (every 9-12 months) Discussion & Staging partnership should view videos and read news reports about the trend of crisis and the newest radical about the competitors and its company. Hence, it can restrain the same problem occurs and start the crisis. Company also should collect from the effective spokespersons to deal with polar kinds of questions during the press conferences.

Instruction Spokesperson necessitate to understand media needs & their deadlines of reportage and expressing what CMT wants to communicate & provide tuition media needs. When the industrial accident happens, spokesperson needs to respond media right away and explain what happens of the accident. Simulation & Drama If necessary, company can use media converse in front of the photographic camera during question session, such as television question. Evaluation It needs to prise how the company faces to the media and then management on the improvement. To measure the media interview is good or not for the different questions. Crisis Management Training timed CMT meetings Review the...If you want to eye socket a full essay, modulate it on our website: Ordercustompaper.com

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