Home Depot Inc. Case Analysis

base Depot was founded in 1978 in Atlanta, Georgia. The company went national in 1981. Their stocks were first traded in OTC (Over-The Counter) and were subsequently listed on the raw York Stock Exchange in 1984. The Chain stores were warehouses that had broad amounts of edifice materials and radix procession products targeting customers that were individual home owners and paltryly contractors. Their let was to bring the warehouse retailing concept to the home warmness effort. This was considered to be the first successful company in do-it-yourself (DIY) atom and was famous for providing high quality products with low prices. Beside providing best quality products, the company?s distinctive shoot a line was that they provided knowing customer services. All sales personnel were unavoidable to touch product knowledge training classes. The home improvement industry in which Home Depot is business office of was a large, promptly growing and competitive industry dur ing the 1980?s. With two operate earners in each household, families were willing to sp ratiocination more bills on home improvement projects and they rather do it themselves. hence the DIY segment grew quick. This growing industry attracted many rivalrys who had a daydream of gaining a quick and easy profit.

The success of the first triad stores in 1979 encouraged the company to expand its business rapidly and chance upon the 50th store opening by the end of fiscal 1985. Due to this rapid refinement, the sales grew from $7 one thousand million in 1979 to $700 million in 1985. A remarkable part of this expa nsion plan in 1985 was to acquire nine store! s from a competitor store chain which was in financial difficulty, Bowater Home Centers. However, objet dart gaining market shares in the industry, the company?s net earning declined. Furthermore, in 1985, the industry and retailing in general faced a difficult period in which the strongest... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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