The Role of Media in the Government

In Sharing the Pie, Brouwer argues that the sick distribution of wealth continues to worsen in America. Beca wont of this, the balance of might and control continues to be in the hands of the wealthy, who, despite the humans of the media, atomic number 18 able to promote exactly the image they entreat to promote despite the facts underlying the situation. Modern presidential campaigns be able to manipulate the media in a variety of ways. What do we cogitate almost from the Democratic National Convention? Al Gore's plans for the economy? His plans for education? His plans for health c atomic number 18? Not likely. What we remember is that slow, long, deep kiss the Vice-President planted on Tipper Gore. why? Because that is the aspect the media thinked on most. Why? Because it was sensational and creates interest group, but, also, because it avoids get into real or meaningful analysis of significant issues.

The new-fashioned media mindset views such analyses as uninteresting or over-the-heads of most audience members. Ratings, after all, are what dictate content and focus in a profit-first structure. Oprah Winfrey has recently entered the political campaign process. She has interviewed Vice-President Al Gore and Texas Governor George Bush. The interviews were promoted as real and meaningful

The same is true of political reportage which is packaged as slick as anything Madison boulevard ever so created. Content is reduced to corporate profitability and trade profitability through groundbreaking-day media which has become as effective, albeit more insidiously and subtly, a tool of propaganda for capitalist concerns as anything Goebbels ever devised for use by the Third Reich. The constant pressure for " news" in order to secure ratings and profits, makes the media acquiesce to covering style more than content, because once they start pushing too distant into meaningful issues and behind the scenes realities they find themselves denied access to the very politicians, celebrities, etc., they are dependent upon to secure "news.

" This cycle is exacerbated because of new media that threatens to erode entanglement ratings and profits even more "Younger people, especially those who use computers and presumably prefer to spend their time surfing the Net, are turning away from network news in greater numbers than older folk. Among Americans aged 65 or older, 64% regularly watch network news; for those under 30, the icon is only 22%" (Old News, 1).

Anderson, Robin, and Herbert I. Schiller, eds. Consumer Culture and TV Programming. Westview Press, 1995.

Performance is the intelligence agent word, and we can see from such examples in the media why Anderson feels that at that place is an eroding boundary between advertising and programming content. Our modern socio-economic structure reinforces the current inability of the media to provide meaningful reportage of the issues in presidential campaigns. At fault too is our modern political process and campaign funding. Senator John McCain and others have worked in vain to change business-as-usual in Washington, and we can see where in that respect efforts to take away some of the control of special interest groups and corporate funding have gotten them in their presidential aspirations. Those who do not play by the rules of the game are frequently not allowe
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