Nano Strategy

Positioning, Targeting: A case of Tata Nano in India Targeting and positioning system of Tata Nano and recommendations for the keep company are given. : According to Howard and Sheth (1969, p. 70), market segmentation depends on the root word that the company should segment or divide the market in such a way as to achieve sets of buyers historically sellers were engaged in mass marketing. They were into the mass production, mass advancement and mass distribution of one product to all consumers in order to obtain economies of scale. This approach of marketing segmentation make the producers to compete against their competitors in terms of products and services. Kotler says the product differentiation is to hand over variety to the buyers rather than to appeal to different segments. DISCUSSION: check OF MARKETING SEGMENTATION: When the size of the market is so teeny-weeny to do marketing When a brand is a dominant allele brand in the market. When more number of people falls in the same category. Most of the brands do not master within the same segment. Certain brands cannot fit into a picky segment which is a drawback to this strategy. In very small businesses and brands this strategy will not work and it is not possible.

CASE OF TATA NANO IN INDIA AND ITS MARKET SEGMENTATION: Tata Motors is the leading automobile manufacturer in India with a huge portfolio which includes trucks, passenger cars, buses, and utility vehicles. Even though there are many products from Tata Motors an interesting case of Tata Nano is discussed further. mainly Tata Motors follow the marketing segmentation concept and they have succeeded which already prevails in the history. EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is interchange in home country India around Rs 1- lakh i.e slightly USD 2000. It is manufactured by Tata Motor Limited, the largest automobile... If you want to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!