Friday, 15 March 2013

How to Kill Dog

The Anti-Smoking Campaign Ad:
Does it work?
A cleaning woman sits in a room, shirt lifted and exposed, to display a target located on her back. The scar, a remnant of lung surgery is Brobdingnagian and quite frankly, nasty. This cooking stove presented in some magazines as pop of the Centers for Disease Control Tips from former Smokers campaign, is serious one of the many ads presented by past smokers to the general public to dissuade smoking. The im senesce is accompanied by the phrase After you have a lung removed, take short breaths and by the small caption Annette, date 57, Diagnosed at 52, New York. The bottom eight of the full rogue magazine ad is then dedicated to a excerption from the CDC with a logo and a number for support for those fateing(p) to quit smoking (Brown). The ad clearly has a purpose. exactly is the ad effective? The advertisement actually is quite effective, as human emotions are played upon, the authority of the speaker is clear, and pellucid appeals have been utilized.
The authors of the ad, the CDC, employ pathos, the appeal to emotions, to create a hearty effect on reviewers (Lunsford, Ruszkiewicz, and Walters 32). People are creatures, thriving on emotion and the CDC exploited the inherent characteristic of emotion as it employed a jaw dropping image of a woman who had to have a lung removed because of spatecer.

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While it can be assumed cigarette smoking was the cause of cancer, the reader will never know the actual cause. But, the picture, in this case, was worth a thousand words. The usage of a picture with exactly a name, a cancer diagnosed date, and a current age immediately draw the readers mind to the woman herself (Brown). People care about other people and the simplistic nature of the image with a name attached do the image not just an image but a woman with a disease. The creating of an actual person in the minds of readers, created an ad that was effective. If people see an ad as more than just an ad, they can be convinced to do something. The connection of the woman...If you want to get a full essay, order it on our website: Ordercustompaper.com



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