Poltical Marketing

MARKETING MANAGEMENT Marketing Research: political Marketing Perception is more important than reality J. Napolitan Introduction This Marketing Research Paper condenses several items related to to a very specific type of selling: Political Marketing. Political Marketing goes beyond elections; it also includes policy-making communications and campaigns concerning public issues. Political Marketing goes beyond the market of an individual, carrefour or service, and therefore has some differences with other(a) types of marketing. In addition, this paper discusses the present (and to some extent potential) relationship between the lucre and political marketing. Finally, some ethical issues concerning the fusion of politics and marketing are presented. I. Political Marketing What is Political marketing? Why is political marketing necessary? What is different today from twenty historic period ago?. Political Marketing is a young entirely promising discipline, and is often related exclusively to election campaigns. The honor is that election marketing is different from the day-to-day marketing of governmental act. As Joseph Napolitan explains it, an election is like a one-day sale (Napolitan 1972).

This unmarried fact alters the whole reality that a marketer moldiness face when designing a campaign for an election. On the other hand, the day after winning the election, in the words of Carlos Alberto Montaner, starts the agonic acknowledgment of the governments performance (Montaner, 1999). But political marketing is not only a matter of elections and government performance; it also involves the very core function of a pop society, the debate over issues of public interest, and the further creation of laws (Novotny, 2000; Simons, 2000). in that location has been a power shift in political marketing (as in marketing in general) from sellers (parties, politicians, organizations) to buyers (voters). The most basic allot of modernization is increasing social... If you want to get a overflowing essay, order it on our website: Ordercustompaper.com

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