Communication Theories

Introduction
The history of mankind is that of communication. As communication becomes progressively important to the shaping of social development, the study in this knit has long been fostered. Although the term communication is frequently used in public and the academia, the definitions of it vary. The most common understanding of communication is the do of transmitting education from one person to the other. In the donnish world, however, communication involves at least four major issues: who says what to whom to what stamp.
Each way of communication may create a distinct concept to call information transmitter and information receiver. In this essay, information transmitter buttocks be used interchangeably with media, informant and the bloodline; and audience can be used for information receiver.
Based on these four aspects, there are many areas for communication theorists to explore. In terms of the nature of the media and the relationship betwixt audience and media, the ternary most authoritative theories are propaganda scheme, cultivation guess, and use and expiation theory. This essay will first examine the historical developments of these iii theories, their main assumptions and arguments.



It then discuss the application of the gratification theory to the contemporary world where internet and social networks are playacting significant roles in communication.

The Three Communication Theories
The relationship between the information receiver and the media is one of the most important aspects in communication discipline. While cultivation theories attach the importance of the source to the shaping of the receivers perception and idea, gratification theory makes counter-argument, saying that the audience have their own viewpoints in specific issues and they select the source to satisfy their information needs.
Propaganda theory:
The importation of propaganda was first seriously studied in the late 1910s, aft(prenominal) the end of the First World...If you want to get a beneficial essay, order it on our website: Ordercustompaper.com



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