French Luxury Companies:

Halmstad University School of Business and Engineering Business and Marketing

French extravagance companies: Challenge to do E-Commerce without affecting their tick off image

thesis in Marketing

Thesis in Marketing, 15 ECTS credits Final seminar: 25.05.2010

Authors : capital of Minnesota LASSALLE Clément LEMAIRE

(871021) (900708)

Supervisor: Jean-Charles LANGUILAIRE Examiner: Roger STRÖM

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Thesis in Marketing

Halmstad University 2010

compend of thesis
Title: French luxury companies: Challenge to do E-Commerce without affecting their brand image Clément LEMAIRE and Paul LASSALLE Jean-Charles Languilaire Bachelor Thesis in Business Administration, Marketing Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, Luxury market, French market, Website, home run and Reputation How French luxury companies, in a scope of changing demand, use the e-commerce without affecting the image of their brand? In the method we explain that we decide to use a descriptive method of research. We collect secondary data from our University Library and simple data from our observation of Louis Vuitton website. We besides explain why we prefer this company and what the limits of our study are.



In a eldest part, we seduce written all the definitions and information about definitions that we father utilise in the empirical part. It means E-Commerce, E-Merchandising, Marketing mix and ECRM. Then, we have given some information about website elements as the first page, the graphic website, buying process, electronic payment and website security. Finally, we have delimit all the information about the brand and its different powers on the market: We start by a brand ken explication, then we have defined how is build a brand to finish by the topic band and reputation. We picture the answer of our purpose. French Luxury companies use marketing tools in order to protect the image of their brand when they do e-commerce. We also bring some suggestions to Louis Vuitton and give some...If you want to get a full essay, order it on our website: Ordercustompaper.com



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