Jones Blair

Executive Summary
Mr. Barrett, President of Jones Blair go with, is facing rising production costs, and believes that his cay products have hit a price threshold. Margins are so due to decrease in the coming years, and g every last(predicate)onage volumes are communicate to be stable in the coming year. Jones Blair can no longer raise the price to drive dollar sales, and must(prenominal) find merchandise share growth opportunities in the foursome respective pieces to drive profitability. At this time, Jones Blair is trying to be all things to all customers. This has caused Jones Blair Co premium priced winder brand to sprain misaligned in the DFW do-it-yourself segment that views paint as a commodity. Furthermore, due to indecisive management whom each have their profess agendas, Mr. Barrett is finding it difficult to select a target market to focus their market mix on.
It has been recommended that Jones Blair Company focus their marketing mix on the professional markets in both geographic regions, as well as the do-it-yourself market in Non-DFW.



It has been concluded that attempting to wrestle out market share in the do-it-yourself market in DFW is unprofitable due to the constitutional competition in the area, and the misalignment mingled with the consumers price sensitive buy behaviour and the premium brand identity makes it an unattractive segment to explore and unprofitable to investment the companies resources.
Problem Identification:
Jones Blair Company faces clinical depressioner margins due to escalating production costs and prices hitting a threshold. Furthermore, the companies indecisive management is having difficulties deciding what customers their marketing mix should be focused on. The lack of strategic focus has created a misalignment between their premium brand paint and the DFW do-it-yourself market that views paint as a commodity which is resulting in a low market share in the respective segment.
The management of Jones Blair Co. call for to rank the attractiveness of the companies respective...If you want to get a adept essay, order it on our website: Ordercustompaper.com



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