Marketing

Naimil shah
300682472
Marketing Project
Hilton hotel & suites is a brand name that everyone knows. Planning to slack a modernistic Hilton at Markham Rd. & Hwy. 401, is a big luck.
Our main(prenominal) competitors would be:-
? Delta in scarborough.
? Best western too john give a tough competition standing too our new building.
? Finally, the holiday inn express.


Now, opening a new building at Markham Rd. & Hwy. 401 our target market will be the corporations and companies.
? Toyota, State Farm and Honda are our main target companies.
? University of Toronto, Scarborough campus is as well as nearby.
Room rates on average :-
? Delta has worth its path about $135.
? Best western has priced its room about $ 117.
? spend inn express has priced its room about $115.



We have to price our rooms according to our main competitors. So we can heading our room rates as:-
? Single basic fork out room for $ 125.
? Double basic bed room for $ 140.
? business leader executive room for $ 155.




? King executive room for $ 170.
On weekends our charges would be $10 less than weekdays rates.
Target strategies:-
We will radio link all our target companies and give them a divulge deal than our competitors. We will provide conference rooms and better facilities for the companies to forge any meetings in the hotel. Our building is new and our facilities will be the latest so there are chances that the companies may filter out our brand. In January it is very hard to give away a coke percent room but we will try to sell as many rooms as we can. We will raise the room for our customers and give the best amenities to them. Our main direction is to sell the rooms through lower price than our competitors, better service and facilities than our competitors and contracting agencies to sell our rooms.If you want to get a full essay, order it on our website: Ordercustompaper.com



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