1.Introduction
The aim of this report is describe organization structure, prudence and leadership ,motivation and culture of Sina and the objectives of this report are illustrate that Sina has build an arrangemental structure that is powerful but also flexible plentiful to meet these particular requirements from the China and American market.
Sina is an online media company and MVAS provider in China and for the global Chinese communities. With a mark network of localized websites targeting Greater China and overseas Chinese, the telephoner provides services mainly through SINA.com (online news and content), Weibo.com (micro blog) and SINA Mobile (MVAS). [REFERENCE] (NAME OF WEBSITE, YEAR)
[SURNAME OF AUTHOR, YEAR, p.NUMBER]
Sina is solid architecture accordance with the Silicon Valley enterprises in the Zhongguan crossroads history. Sina was founded in December 1993 network has not been popular in China. From the era of the high-tech enterprises in village, to now it is the U.S. Nasdaq-listed Chinese meshwork Group, Sinas story condensed the legendary history of the Chinese Internet enterprise development.
The reason for chosen this company that it is a nearly biggest interest organisation in China and the main crossway is Weibo which is same as cheep, but basic on distinguishable policy in China, the product as Facebook or Twitter which not allow into China marketing . Therefore, to a greater extent and more stakeholders were linked with Sina, there are form an benefit set up to provide the good result.
Figure 1.Stakeholder of Sina
2.Organisation structure
According to Mintzberg, an organisations schema may be defined as the way an organisation is configured into work groups and the reporting and authority relationships that connect individuals and groups together. (2006, p.181). social organisation is the pattern of relationships among positions in the organisation and among members of the organisation. Structure makes possible the...If you command to get a full essay, order it on our website: Ordercustompaper.com
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