Running head : ETHICSNameInstitutionCourseTutorDateCelebrity endorsements ar not expected to create from raw material any hit mainly as a open of the tiger scandal . Each and every celebrity is assort to a real level of quality and that is the way the known public as rise as the corporate organizations excavate him /her . People from diverse backgrounds tend to associate with a certain(a) celebrity , an aspect that makes the corporate organizations want to go for the just about suitable mass appeal . However , these celebrity endorsements argon not sprightliness sentence long . They are given up for a particular period of time when the celebrity is at his /her silk hat and then fades out . This is the main reason as to why corporate organizations keep on altering their endorsements as inevitable (Joardar , 2010The scandals associated with Tiger woods resulted in his disgrace as well as financial loss of over 25 one million million in endorsement deals .
The companies that withdrew their sponsorship deals on Tiger Woods should doctor him and renew their contract . veritable(a) though Tiger whitethorn have been implicated in a variety of scandals , he accepted the fact and underwent rehabilitation which he claims drastically changed his life . The other reason as to why these companies should reinstate Tiger is because they are concentrating too much on the personal life of an individual , Tiger Woods , rather than on his electrical capacity on the scope as well a! s a brand denomination . Tiger has the right to privacy . The except thing he did wrong...If you want to get a near essay, order it on our website:
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